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WHO (1040
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
"Newsradio 1040") is a commercial AM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Des Moines Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, ...
,
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
, United States. The station is owned by
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
and carries a
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. The
radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...
s are on Grand Avenue in Des Moines. WHO broadcasts with 50,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s, the maximum power permitted for commercial AM stations. It uses a
non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an axis (mathematics), axis (azimuthal directions), with power varying with angle ...
from a
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
site on 148th Street South in
Mitchellville, Iowa Mitchellville is a city located in Polk and Jasper counties in the U.S. state of Iowa. The population was 2,485 at the time of the 2020 census. Mitchellville is part of the Des Moines– West Des Moines Metropolitan Statistical Area. The I ...
. WHO dates back to the early days of broadcasting and is a Class A
clear-channel station A clear-channel station is an AM broadcasting, AM radio station in North America that has the highest protection from Interference (communication), interference from other stations, particularly concerning night-time skywave propagation. The syste ...
. During daytime hours, its high power and Iowa's excellent soil conductivity gives it at least secondary coverage of most of Iowa, as well as parts of
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
,
Missouri Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...
,
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...
,
Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the ...
,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
,
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
and
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Lakota people, Lakota and Dakota peo ...
. With a good radio, it can be heard at night across much of North America, but is strongest in the
Central United States The Central United States is sometimes conceived as between the Eastern and Western as part of a three-region model, roughly coincident with the U.S. Census' definition of the Midwestern United States plus the western and central portions of ...
. WHO is also heard on the
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
of co-owned
KDRB KDRB (100.3 MHz "100.3 The Bus") is a commercial FM radio station in Des Moines, Iowa. It airs an adult hits radio format and is owned by iHeartMedia. Its slogan is "We Play Everything." KDRB is the flagship station for Iowa State University ...
100.3 FM and is Iowa's primary entry point station in the
Emergency Alert System The Emergency Alert System (EAS) is a national warning system in the United States designed to allow authorized officials to broadcast emergency alerts and warning messages to the public via cable, satellite, or broadcast television, and both ...
.


History


Early years

WHO first began broadcasting on . While most radio stations in Iowa today begin their
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
s with a K, WHO begins with a W, because the original dividing line was the western border of Iowa. WHO dates back to the early years of radio, when call signs were often only three letters long. The call letters were not chosen because they spell out the question "Who?" The government handed out call signs sequentially. The studios were on the top floor of the Liberty Building in downtown Des Moines. The station was originally owned by Bankers Life, which is now the Principal Financial Group. After the FRC's
General Order 40 The Federal Radio Commission's (FRC) General Order 40, dated August 30, 1928, described the standards for a sweeping reorganization of radio broadcasting in the United States. This order grouped the AM radio band transmitting frequencies into thre ...
reallocated frequencies in 1928, WHO ended up sharing time on the same frequency with WOC in Davenport. In 1930, B. J. Palmer, owner of WOC, bought WHO, and the two stations operated together as WOC-WHO until a new 50,000-watt transmitter near Mitchellville began operating on November 11, 1933. (WOC ceased broadcasting that day but returned on another frequency a year later.) Through most of its early years, WHO was a
network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
of the
NBC Red Network The National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the NBC Blue Network it was one of the first t ...
, broadcasting comedies, dramas,
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
s,
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s, sports and
big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
s. WHO moved from 1000 AM to the current 1040 on March 29, 1941, as a result of the North American Regional Broadcasting Agreement. Today WHO is one of only two 50,000-watt AM radio stations in Iowa. The other is KXEL in Waterloo. However, WHO was originally a Class I-A, while KXEL was given Class I-B status, requiring a
directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...
at night, to avoid interfering with the other Class I-B station on 1540,
ZNS-1 ZNS-1 (branded as ''Radio Bahamas'') is the oldest broadcast station in the Bahamas. It has a News/ Talk format, and broadcasts on 1540 kHz and 104.5 MHz in Nassau, with a repeater in Freeport on 107.7 MHz. It is under ownership of the Bro ...
in
Nassau Nassau may refer to: Places Bahamas *Nassau, Bahamas, capital city of the Bahamas, on the island of New Providence Canada *Nassau District, renamed Home District, regional division in Upper Canada from 1788 to 1792 *Nassau Street (Winnipeg), ...
,
Bahamas The Bahamas (), officially the Commonwealth of The Bahamas, is an island country within the Lucayan Archipelago of the West Indies in the Atlantic Ocean, North Atlantic. It takes up 97% of the Lucayan Archipelago's land area and is home to ...
. For many years, WHO has used an
owl Owls are birds from the order Strigiformes (), which includes over 200 species of mostly solitary and nocturnal birds of prey typified by an upright stance, a large, broad head, binocular vision, binaural hearing, sharp talons, and feathers a ...
as its mascot, an apparent play on its call letters, pronounced like an owl's call.


Ronald Reagan, WHO sportscaster

Future United States
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
worked as a sportscaster with WHO from 1932 to 1937. Among his duties were re-creations of
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located ...
baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...
games. Reagan received details over a
teleprinter A teleprinter (teletypewriter, teletype or TTY) is an electromechanical device that can be used to send and receive typed messages through various communications channels, in both point-to-point and point-to-multipoint configurations. Initia ...
for each play and would act as if he were in the stadium, reporting on the game while seeing it from the press box. Many radio stations used this re-creation system until sports networks became more common.


WHO-FM and WHO-TV

In 1948, WHO-FM 100.3 signed on the air. Originally WHO-FM
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
most of the programming heard on 1040 AM. But in 1967, WHO-FM switched to
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...
and
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
. 100.3 has changed formats and call letters several times since then and now broadcasts as
KDRB KDRB (100.3 MHz "100.3 The Bus") is a commercial FM radio station in Des Moines, Iowa. It airs an adult hits radio format and is owned by iHeartMedia. Its slogan is "We Play Everything." KDRB is the flagship station for Iowa State University ...
, "100.3 The Bus." In 1954,
WHO-TV WHO-DT (channel 13) is a television station in Des Moines, Iowa, United States, affiliated with NBC and owned by Nexstar Media Group. The station's studios are located on Grand Avenue in downtown Des Moines, and its transmitter is located in Al ...
began broadcasting on channel 13. Because WHO 1040 was a long-time affiliate of
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, the TV station also affiliated with NBC. WHO was continuously owned by the Palmer family for more than 70 years, until Jacor Broadcasting purchased the station in 1997. Jacor merged with Clear Channel Communications (now
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
) a year later. WHO and the other Clear Channel radio stations in Des Moines (
KDRB KDRB (100.3 MHz "100.3 The Bus") is a commercial FM radio station in Des Moines, Iowa. It airs an adult hits radio format and is owned by iHeartMedia. Its slogan is "We Play Everything." KDRB is the flagship station for Iowa State University ...
,
KKDM KKDM (107.5 MHz) is a commercial FM radio station in Des Moines, Iowa. The station airs a Top 40 (CHR) radio format and is owned by iHeartMedia, Inc. KKDM uses the KISS-FM branding used by many iHeart CHR/Top 40 stations. It carries the ...
, KLYF, and KXNO) continued to share a building with WHO-TV until moving into a new facility in 2005.


Personalities and programming

Weekdays on WHO begin with "Max & Amy," a news and information show. Two other local hosts are heard on weekdays, Jeff Angelo in late mornings and Simon Conway in afternoon
drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...
. The rest of the schedule is made up of nationally syndicated shows, mostly from the co-owned
Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...
: "
Clay Travis Richard Clay Travis (born April 6, 1979) is an American writer, lawyer, radio host and television analyst. As a sports journalist, Travis founded ''OutKick''. As a political commentator, he and Buck Sexton host ''The Clay Travis and Buck Sexto ...
&
Buck Sexton Buck Sexton is an American radio host and television talk show host, author, and conservative political commentator. He is the co-host with Clay Travis of ''The Clay Travis and Buck Sexton Show'', a nationally syndicated talk radio show, and ...
,"
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commen ...
, " Our American Stories with Lee Habeeb," "
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...
with
George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...
" and " America in the Morning" with John Trout. Saturday mornings feature a local show, "Saturday Morning Live" with Emery Songer and Melanie Mackey. Syndicated weekend shows include
Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...
,
Bill Cunningham Bill Cunningham may refer to: People *Bill Cunningham (rugby union) (1874–1927), New Zealand rugby union player * Bill Cunningham (footballer), Irish international footballer active in the 1890s *Bill Cunningham (infielder) (1886–1946), profe ...
and
Joe Pags Joseph John Pagliarulo (born August 1, 1966), also known on the air as Joe Pags, is an American nationally syndicated conservative television and radio talk show host. Biography Born in Amityville, New York, Pagliarulo later lived in nearby C ...
. Shows on money, health, technology, pets and religion are also heard, some of which are paid
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...
. Some hours begin with
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
. Herb Plambeck was a farm reporter for many years from 1936 to 1976. Talk-show host Steve Deace started his broadcast career at WHO.


Sports programming

WHO has been the longtime flagship station of University of Iowa sports.
Jim Zabel Jim Zabel (September 5, 1921 – May 23, 2013) was an American radio and television broadcaster best known for serving as the play-by-play announcer for Iowa Hawkeyes football and men's basketball games for 48 years on WHO (AM) Radio. A native of ...
, who joined WHO in 1944, was the
play-by-play In sports broadcasting, a sports commentator (also known as sports announcer or sportscaster) provides a real-time commentary of a game or event, usually during a live broadcast, traditionally delivered in the historical present tense. Radio was ...
voice for Hawkeyes football and
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
games from 1949 to 1996. That is when the University of Iowa licensed exclusive rights to do radio play-by-play to Learfield Sports, which picked Gary Dolphin as the play-by-play announcer for Hawkeyes men's and
women's basketball Women's basketball is the team sport of basketball played by women. It began being played in 1892, one year after men's basketball, at Smith College in Massachusetts. It spread across the United States, in large part via women's college compet ...
. Until his death in 2013, Zabel remained with WHO as co-host (with Jon Miller of ''HawkeyeNation'') of the ''Sound Off'' sports talk show that aired on Saturdays during Hawkeyes seasons, and as co-host of ''Two Guys Named Jim'' on Sunday nights with former
Iowa State University Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a public land-grant research university in Ames, Iowa. Founded in 1858 as the Iowa Agricultural College and Model Farm, Iowa State became one of the n ...
football coach
Jim Walden Jim Walden (born April 10, 1938) is a former American football player He was the head coach at Washington State University from 1978 to 1986 and at Iowa State University from 1987 to 1994, compiling a career college football record of over Pl ...
.


State Fair programming

WHO broadcasts its local shows from the
Iowa State Fair The Iowa State Fair is an annual state fair held in Des Moines, Iowa in August. It began in 1854 and has been held on the Iowa State Fairgrounds since 1886. It is based in the state capital Des Moines, Iowa over an 11 day period in August. Wi ...
for the duration of that event.


References

:Stein, Jeff, ''Making Waves: The People and Places of Iowa Broadcasting'' (). Cedar Rapids, Iowa: WDG Communications, 2004.


External links

*
WHO radio historical artifacts
from DesMoinesBroadcasting.com

* {{Authority control 1924 establishments in Iowa News and talk radio stations in the United States Radio stations established in 1924 μWHO IHeartMedia radio stations Clear-channel radio stations